Hi, I'm Esperanza Chavez
Public Relations Practitioner & Social Media Strategist
Strategic, media-savvy, and audience-obsessed, Esperanza (Espi) is a bilingual PR practitioner and social media strategist with a Master’s degree in Communications, Media, and Public Relations. She blends academic expertise with real-world impact, currently teaching communication courses at the university level while managing digital strategy for athletics, live events, and entertainment brands. With a dual background in public speaking and media production, Esperanza brings a research-informed, platform-specific approach to every campaign she leads.
Rooted in purpose. Driven by representation.
All About Esperanza
Esperanza is not just a creator, she’s a storyteller backed by strategy. Her professional portfolio includes running high-performing campaigns for university athletics, concert programs, and music festivals, as well as overseeing content production for record labels and institutional PR teams. She’s conducted interviews, shot viral reels, written press releases, and grown social accounts into the tens of thousands, all while mentoring students and developing curriculum rooted in digital fluency, representation, and public engagement. Her creative work enhances her strategic insight, not the other way around.