Engaging Audiences with Authenticity.
Esperanza brings a dynamic and authentic presence to the screen, seamlessly connecting with audiences through her engaging storytelling and vibrant energy. Her on-camera work, as showcased in the Sacramento State Instagram Reel, highlights her ability to captivate viewers, making complex topics accessible and relatable.
With a background in communications and a passion for media, Esperanza excels in creating content that resonates. Her experience includes hosting segments that spotlight campus life, interviewing diverse personalities, and producing content that fosters community engagement. Her approachable demeanor and professional delivery make her a standout host for both live events and digital platforms.
Whether it's leading a campus tour, moderating a panel discussion, or presenting in a promotional video, Esperanza's on-camera skills ensure that the message is delivered with clarity, enthusiasm, and impact.
Follow Me
From the Field to the Frontline of Communication: My Journey Through Athletics
Athletics that inspire greatness in every individual
With over two years of experience in athletics media and marketing, I specialize in both on-camera and behind-the-scenes content creation. From conducting high-quality interviews with athletes and coaches to capturing dynamic visuals on the field, I bring a dual-skillset that elevates storytelling and fan engagement. I’ve led strategic social media campaigns, produced game-day content, and collaborated with marketing and PR teams to develop impactful digital narratives. My portfolio reflects a deep understanding of sports media, brand alignment, and audience growth—making me a versatile asset to any professional sports organization.
The Role of PR in Today's Music Industry
Merging media expertise with a passion for representation
With nearly three years of experience in music marketing, social media, and public relations, I’ve built a strong track record of promoting artists, live events, and entertainment campaigns across digital platforms. From organizing and covering over 60 concerts to managing social content for record label showcases, I specialize in creating high-impact promotional strategies that amplify artist visibility and audience engagement. I’ve served as both on-camera talent and behind-the-scenes producer, interviewing musicians, running media days, and executing viral campaigns across Instagram, TikTok, and Snapchat. My work bridges PR strategy with creative storytelling, offering music brands and labels a dynamic approach to marketing in today’s digital landscape.
Where Concerts, Content, and Communication Collide
With a deep-rooted passion for live music and over three years of hands-on experience in concert and festival marketing, I specialize in promoting large-scale events that connect artists with audiences in unforgettable ways. I’ve planned, marketed, and executed over 60 concerts and entertainment events, managing everything from social media campaigns and live content coverage to artist relations and promotional strategy. My background includes working closely with talent buyers, local media, and campus organizations to ensure every event is strategically marketed and visually documented. Whether it’s building hype for a festival or driving foot traffic to a live show, I bring a music-first approach that blends creativity, precision, and a true understanding of fan engagement.
Esperanza Gonzalez, PRMA reporter
As part of Sacramento State’s award-winning independent student newspaper, The State Hornet, I served as both an on-camera reporter and social media strategist, blending journalism, public relations, and digital storytelling. I conducted campus news interviews, produced timely stories on student life and events, and created visual content designed to drive engagement across platforms. From writing compelling social copy to designing graphics and coordinating communications strategy, I played a key role in increasing The State Hornet’s online presence while delivering informative, high-quality content to student audiences. This experience sharpened my ability to report, represent, and promote news in a fast-paced media environment.
Creative Directing
Teaching at University of the Pacific
As an educator in Public Speaking and Interpersonal Communication, I’m committed to creating an inclusive, engaging, and empowering classroom where students feel seen, supported, and confident in their growth. My teaching philosophy blends structure with empathy, and every lesson is designed to encourage meaningful participation, critical thinking, and real-world application.
Student feedback consistently reflects the impact of this approach.
One student shared, “She put in lots of effort every day and gave us constructive criticism… She was understanding and willing to provide support where necessary. This class allowed me to change my perspective and be more coherent in my speech and dialogue.”
Another wrote, “The class was very fun, and she made sure we all equally understood and were aware of what was being asked. She made class enjoyable and encouraged us to stay motivated even without exams.” Others described my teaching as “enthusiastic, inspiring, kind, and accepting,” with one student saying, “Words can’t describe the way she teaches, but people will understand if they have her.”
It’s been an honor to lead courses that help students gain confidence, refine their communication skills, and find their voices. Seeing that transformation semester after semester is the most rewarding part of what I do.
Podcasts Playlists
My Viral Content
